TRACE_ [the experimental scent]_A Fragrance Branding Concept on Memory

Welcome to Haowei’s portfolio, where design becomes a vessel for memory. Our project, TRACE, is a full branding concept built around the idea of scent as an archive of emotions and experiences. Through experimental packaging, industrial-inspired visuals, and a strong narrative framework, TRACE explores how fragrance can preserve and trigger personal memories. This project showcases our ability to merge conceptual storytelling with innovative brand systems, creating a design that resonates on both aesthetic and emotional levels.